Google Links

Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

1. Evaluate the suitability of different community marketing options for farm products
   • Research and document non traditional selling options
   • Identify different community marketing models applicable to the farm system
   • Identify key input supply chain steps and stakeholders and relevant certification requirements
   • Evaluate different options
2. Determine the marketing chain processes to participate in the selected community marketing schemes
   • Research and identify applicable legislative, environmental, and certification requirements relevant to managing a community based marketing chain
   • Document specifications for the various components of the marketing chain management system in line with organisational and legislative requirements
   • Document traceability requirements of the marketing chain
3. Determine appropriate community marketing strategies for farm products
   • Identify communities that have a potential relationship with the farm system
   • Document the characteristics and values of the identified communities
   • Match community characteristics and values to farm system
   • Establish and document market specifications to meet community expectations
   • Identify and document appropriate community marketing strategies
   • Identify and assess risks in strategy
4. Establish product marketing chain requirements to meet marketing options
   • Map required steps in marketing chains to supply identified market
   • Establish farm business requirements for each step in marketing chain
   • Establish compliance requirements at each step in marketing chain
   • Develop record keeping requirements for each step in marketing chain
5. Develop and document a community based marketing plan
   • Document required processes for the chosen enterprises and production systems
   • Identify and document marketing targets
   • Identify the key factors that differentiate product
   • Develop and document a promotion plan
   • Collate customer feedback and use to improve market outcomes

Range Statement

---

Performance Evidence

The candidate must be assessed on their ability to integrate and apply the performance requirements of this unit in a workplace setting. Performance must be demonstrated consistently over time and in a suitable range of contexts.

The candidate must provide evidence that they can:

research and evaluate the suitability of different community marketing options for farm products

research and identify applicable legislative, environmental, and certification requirements relevant to managing a community based marketing chain

document specifications for the various components of the marketing chain management system in line with organisational and legislative requirements

establish and document market specifications meet community expectations

establish product marketing chain to meet marketing options

establish farm business requirements for each step in the marketing chain

establish compliance requirements at each step in the marketing chain

conduct record keeping requirements for each step in the marketing chain

develop and document a community based marketing plan

develop and document a promotion plan

collate customer feedback and use to improve market outcomes

---

Knowledge Evidence

The candidate must demonstrate knowledge of:

applicable federal, state or territory legislation, regulations, standards, codes of practice and established safe practices relevant to the full range of processes in selling produce through community based markets

relevant legislation and regulations relating to work health and safety

organic certification systems and standards

rural produce marketing and presentation

organisation policies and procedures related to supply chain management, purchasing, and contracting and tendering

characteristics and composition of farm business marketing plans

characteristics of community marketing schemes and the steps within a farm produce supply chain

product knowledge related to goods and services required by the organisation

ways to build trust and collaboration as opposed to competition

business terms and conditions for purchasing, tendering and contracting

ethical behaviour

established communication channels and protocols

procedures for operating electronic communications equipment

procedures for recording and reporting workplace information and completing relevant documentation

---